Where Readers Meet Authors

Share This Post

Author Blogs

The Balance of Writing and Promotion – Oh My!

The Balance of Writing and Promotion – Oh My!

So, I took last week off from social engagement so I might focus on my new novel, which is supposed to come out in December, but in doing so I discovered something. I discovered the travails and frustrations of not keeping up with social media can be a detriment to the promotion of your novels as an Indie author. 

This is so frustrating and time-consuming and a delicate balancing act to find time to delve into your novel, as you should, and to promote the ones already out there. I am fast coming to the conclusion that I must find a PR person or promotion company to take the load off of my shoulders so I can concentrate on my passion, which definitely is writing and not marketing.

I think this is what happens to so many Indie authors and writers. They become so bogged down in the promotion aspect, which is understandable because so many of us are living paycheck to paycheck, and we are struggling to find a way to squeeze out a few dollars to do a Facebook ad or Amazon ad, which in my experience is like a single snowflake in a hurricane. 

Honestly, I have no idea about SEO or marketing or content…. I am doing the best I know how on my limited income. I am brought back to the quote from “Field of Dreams,” the ever-pervasive voice repeating “If you build it, they will come” and the quote resounds in my own mind. I am learning very quickly that patience is the key. When you build customer by customer, one by one, in a slow and steady process, perhaps this is more advantageous for the long-haul, for a sure and firm foundation giving all your words and novels and blog a grounding for the future. 

We must not give up! Persevere, keep writing, keep believing… and customer by customer your fan-base will come. 

So, in conclusion of this post, I now go out in search of someone to relieve the pressure of posting and tweeting and marketing so I can focus on the stories in my head. Believe me, I think as Indie writers we have to view this aspect of our life as a writer as a necessary demand, just as much as our passion for our writing. Our words are our business. If we had any other start-up company, brick-and-mortar company, we would find a way to advertise and market, even budget this into our expenses. Being an author is no different. 

“And so, here I go,” she says as the voice of the baseball player ghost echoes in her sub-conscience.

Thanks for reading, now go support an Indie author!

D. K. Marley

Recommended2 recommendationsPublished in Author Blogs

Share This Post

DK Marley is a historical fiction writer specializing in Shakespearean themes. Her grandmother, an English professor, gave her a volume of Shakespeare's plays when she was eleven, inspiring DK to delve further into the rich Elizabethan language. Eleven years ago she began the research leading to the publication of her first novel "Blood and Ink," an epic tale of lost dreams, spurned love, jealousy and deception in Tudor England as the two men, William Shakespeare and Kit Marlowe, fight for one name and the famous works now known as the Shakespeare Folio. She is a true Stratfordian (despite the topic of her novel "Blood and Ink"), a Marlowe fan, a member of the Marlowe Society, the Shakespeare Fellowship and a signer of the Declaration of Intent for the Shakespeare Authorship Debate. Her new series titled "The Fractured Shakespeare Series" will tackle adapting each play into a historical fiction novel. She has traveled to England three times for intensive research and debate workshops and is a graduate of the intense training workshop "The Writer's Retreat Workshop" founded by Gary Provost and hosted by Jason Sitzes. She is also a blogger for her blog "The Jabberwocky Blog" on Wordpress. She lives in Georgia with her husband and a Scottish Terrier named Maggie.


  1. I like this 🙂 always try to add an image to your blog @dkmarley

  2. Have you tried Hootsuite.com? It allows you to preschedule social media on up to 3 platforms and is free for the basic package. It may at least lighten the load of frequency of getting on social media to schedule.

  3. Another option I use, is I post from instagram, then I can select options to auto post the same post to my author facebook page and twitter. I like that I only need to spend 3-5 min posting on IG (Instagram) and it can post on 3 platforms.


Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>