Offering the audience a dedicated community space can assist in making them feel more connected to an author and a book. Some of these communities might have few members, but members of the group usually become advocates of the writer. This is crucial when creating a word-of-mouth buzz.
Authors and publishers create a Facebook group to house these communities. When you use a Facebook page, you will have to use a boosted post for it to appear in your audience news feed. This isn’t the case for Facebook groups as group updates appear in the newsfeed without boosting them. Members will also receive notification whenever you post a new update to your group. They will keep receiving the notifications unless they opt out of them.
We know that a book buzz is a crucial part of book marketing. It helps in catching bloggers’ attention and book reviewers’, which can drive sales.
But how do you create a buzz in Facebook groups? How do you get the members to keep talking about your book?
Obviously, one way is getting a celebrity to post your book in a group. But if that’s not an option, there are several other ways that can assist you in getting a book exposure to new readers, while others encourage your existing loyal fans to spread the word.
Here are some goals that authors and publishers are accomplishing through a Facebook group:
1. Build author street team
A street team consists of fans that have volunteered to promote a writer. The main goal of this street team is to create a word-of-mouth buzz for your book. The love of the author’s work motivates them to volunteer. Some use Facebook groups to recruit new members and organize the street teams.
Authors ask their street teams to:
• Distribute basic swag like pens, bookmarks, and bookplates to potential readers
• Crowdsource feedback on upcoming promotional assets
• Share a specific update on the reader’s social media account
• Post a review of the author’s book
• Pitch one of the books from the author at an indie bookshop or reader’s local library.
In your street team group, you can ask your members to cross-post their reviews from places like Goodreads and their blogs to Amazon to assist in building momentum on the retailer.
You can show your members how their efforts were successful and show appreciation.
A post-discussion format is a perfect way to get feedback on book blurbs and covers. This also allows you to ensure that everyone sees crucial information. The only downside is that some people are not on Facebook.
The group will help you sell books since it increases engagement between you and the street team. They will, in turn, assist in spreading awareness through reviews and word-of-mouth.
2. Create a fan club
Unlike street teams groups, fan clubs is a community where readers can join your group without assisting in promotional activities. It gives a chance for authors to interact with fans, have fun conversations with them and discuss books.
Fans can come together and talk about anything. You can also interact with the fans in a closed setting. Also, you can run live video chats to answer questions from your fans. Notify them when you will be running live video chats so that they can create time for that to ask questions.
You can occasionally publish promotional posts where you update readers on hosts giveaways and upcoming release.
A Facebook group is a place to interact with the readers on a personal level. It helps in selling books as it creates a sense of community around the brand.
You can host giveaways for fans who review your book on a retail site. You can also share more about your books to entice the readers to buy them. Do Facebook live videos, which is fun for readers overseas who you might never meet at signings.
3. Create a group for a specific series
Some authors create a group for the readers dedicated to discussing a specific book series, instead of creating a general fan club where members talk about anything. Readers join the group to:
• Talk about their love for a given series
• Receive updates on promotions in the series and new releases
• Interact with the author
• Speculate about upcoming plot points
• Get book recommendations from each other and the author
The author also uses these groups to seek help from members for promoting specific books in the series. They do that just like they would in a street team.
This Facebook group gives an author a direct line to the most enthusiastic and passionate readers. You can share deleted scenes from released books, teasers from upcoming books and special giveaways. Remember to run chat threads daily to keep your readers involved.
Creating and cultivating this community will earn significant excitement and engagement for your books, which will translate to higher sales in different ways.
The loyal readers will buy new releases, especially preorders. Also, they are the best and most authentic advertising as they recommend the books to others, and those who read their recommendations usually become members of your group. The engagement brings you closer to your readers and bloggers who are excited about sharing promotional events and lets you invite them to do so.
4. Host a read-along group
Having a read-along group is like having a virtual book club. It can be a public or private group on Facebook where the members read some chapters of a book each week and discuss them in a group. Having an author participate in a group is a perfect incentive for the fans to join the conversation. Pop in sometimes and answer some questions, announce promos and news, and make comments.
People love participating in a read-along group, especially in a much-anticipated release. They will be discussing the book enthusiastically.
5. Run content-specific challenges
Creating a group for a specific task or objective also works well. For instance, if you write about losing weight, you can offer tips on managing diet. Your readers will motivate each other to stick to a recommended diet.
6. Create sharable content
What’s the best way to get more buzz on social media? Add images in the post you share in the group. Content with images is more likely to be shared. Posts with images account for 87% of interactions. Instead of just posting text-only updates on your group, adding images can encourage fans to share.
Apart from that, you must ensure that what you post is relevant. Fans will only share something interesting. You can create amazing content based on your book and share. Since your readers would have probably liked your book, they will share it and talk others into reading your book and following you.
Be creative and think outside the box. For historical fiction writers, you can post recipes from the era or pictures of period clothing. The point is your post should be relevant and interesting for the readers to share.
7. Share text-based teasers visually
Many authors can create buzz for a book by sharing text-based teasers with the fans on the Facebook groups in a visual way.
Create images for inspirational quotes and book teasers. Using a visual way attracts more attention than just text.
Share visual quotes of your work on your Facebook page. You don’t need a graphic design experience.
Share visual quotes of your work on social media. No graphic design experience. There are a lot of tools you can use to achieve that. They have a ready-made background.
When you do this, don’t tag people. If you tag people, do it judiciously with those you have built solid relationships with, otherwise, you will be spamming supporters of your work and potential readers.
For a book to be successful, proper promotional strategies must be in place. Using a Facebook group to promote a book is one of the best ways to ensure that your book has a good chance is being successful. Implement these strategies in your next book release and you will see a significant boost in book sales.